In March 2024, the Global Canton Beauty Expo in Guangzhou stood out as a major event in the beauty industry. It attracted over 500,000 participants who attended workshops, presentations, and discussions covering a wide range of topics, from skincare products to makeup techniques. A notable highlight was the segment dedicated to permanent makeup (PMU), showcasing the latest technological advances and innovative methods in this increasingly popular field.
Among the experts was Diana Speranskaia, a seasoned permanent makeup artist with more than seven years of experience and over 10,000 hours of practice. She is recognized as one of the top 50 PMU artists globally in 2023, reflecting her deep understanding of industry trends. According to Diana, the Beauty Expo effectively highlighted the major trends now shaping the PMU scene. She emphasized the importance of these trends for both aspiring PMU artists and clients looking to enhance their style with permanent makeup.
A significant trend identified by Diana is the growing preference for realistic and natural-looking designs, especially for eyebrows, which play a crucial role in framing the face. Achieving this look requires a balance between standard techniques and creativity, allowing for a personalized approach tailored to individual facial features. Diana developed her unique PMU method, which incorporates sketching to find the best shapes and colors for each client, without prolonging the procedure.
Diana also pointed out that the beauty industry is constantly evolving, with new technologies and products emerging to meet clients’ desires for a natural and harmonious appearance. One such trend is the increasing use of pigments that mimic the “second skin” effect, offering new possibilities for PMU artists. Additionally, hybrid techniques like combining microblading with a powder effect are becoming popular for creating more dimensional and voluminous eyebrows, a method Diana also employs.
The diversity of PMU methods and techniques is expanding, and there isn’t a one-size-fits-all solution. Experienced artists are continually experimenting with new ways to achieve the looks their clients want. Diana believes that sharing experiences and exchanging ideas is crucial for professional growth, which is why she values events like the Beauty Expo.
Diana contributes to the professional community by fostering a supportive environment for other PMU artists. She is an active member of the Beauty Business Association and participates as a jury member and speaker at various events globally. Emphasizing lifelong learning, she launched her own permanent makeup courses in May 2023, based on her sketching technique. Her “Shade Brows” method blends mineral and hybrid pigments to offer long-lasting, natural-looking results, even for clients with oily skin. This method has been well-received, with thousands of participants attending her workshops and the technique becoming a local trend.
Diana’s commitment to education extends beyond teaching; she authored a handbook on her method, widely used in her home city. Notably, even her youngest student, who began at 18, won a prize at her first PMU contest six months after completing Diana’s course.
The variety of topics and innovations showcased at the Canton Beauty Expo indicate a positive future for the beauty industry. New tools and techniques offer PMU artists greater creative freedom, allowing them to enhance each client’s unique beauty.
